Its Not Listed But It is Definitely For Sale

Today's NYTimes Real Estate section has a great article on the fine art of 'deal-making' for property in NYC.  The full article can be found here:  http://www.nytimes.com/2011/05/01/realestate/01cov.html

There are some great observations about the current market.

• Current inventory is low on properties that are priced right 
• Successfully selling a home requires commitment and engagement from the home owner
• Seller's need to have their basic concerns about listing a property addressed
• Fear that their apartment will be considered tarnished if it lists but does not sell for weeks or even months. 
• Fear of being inundated with low-ball offers from buyers seeking bargains.
• Hassle to keep their home primped and primed for constant showings. 
• Fear of wasting months because a buyer fails to get financing

If you're thinking of selling a home, keep reading after the jump for practical tips to address each of  concern.

You have chosen... Wisely

Name that movie? Well, you need to imagine a medieval looking dude saying this line to Harrison Ford amidst a room full of golden and jewel-encrusted goblets.  If that clue isn't a give-away, please visit IMDB.com 

What does this have to do with real estate in the West Village?  Well, one of the most important decisions that a buyer or seller will make is the choice of an agent.  Many times, it is about the AGENT you pick – and what they bring to the table beyond the name of a firm - that makes the difference between a deal that happens and one that does not!  

As your agent, my goal would be to capture the attention and interest of the most viable buyer(s).  I would develop a strong marketing plan that gets the best possible price in today's market.    

If you are searching for the right agent to represent you and your best interests, a savvy buyer or seller should ask how best to use current, relevant data effectively as well as proven marketing techniques to put the most $$ in my client's pocket.  

Here are three key data points that I use to develop an effective and targeted marketing plan:

1. Market activity data such as sales volumes and time on market for the neighborhood
2. Sales data to properly value the unique features and benefits of a property
3. Inventory data to position a property against similar properties competing for buyers    

If you'd like to know more about how to maximize value when you buy or sell real estate - contact me and I'll show you how to be the savvy buyer or seller!