Name that movie? Well, you need to imagine a medieval looking dude saying this line to Harrison Ford amidst a room full of golden and jewel-encrusted goblets. If that clue isn't a give-away, please visit IMDB.com
What does this have to do with real estate in the West Village? Well, one of the most important decisions that a buyer or seller will make is the choice of an agent. Many times, it is about the AGENT you pick – and what they bring to the table beyond the name of a firm - that makes the difference between a deal that happens and one that does not!
As your agent, my goal would be to capture the attention and interest of the most viable buyer(s). I would develop a strong marketing plan that gets the best possible price in today's market.
If you are searching for the right agent to represent you and your best interests, a savvy buyer or seller should ask how best to use current, relevant data effectively as well as proven marketing techniques to put the most $$ in my client's pocket.
Here are three key data points that I use to develop an effective and targeted marketing plan:
- Market activity data such as sales volumes and time on market for the neighborhood
- Sales data to properly value the unique features and benefits of a property
- Inventory data to position a property against similar properties competing for buyers
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